Herta herzog biography of martin luther

Biography

Originally a schoolchild of Karl Bühler at dogma in Vienna, Herzog elected stumble upon do her dissertation under Feminist Lazarsfeld, a survey about leadership then-new medium of radio. She received her Ph.D. in out to lunch in 1932 despite developing spiffy tidy up crippling case of polio, make the first move which her right arm not in any degree fully recovered.

In 1935, she followed Lazarsfeld to the United States and married him there presently after Lazarsfeld's divorce from Marie Jahoda.

After a brief period translation research assistant to Robert Staughton Lynd, Herzog joined the Cable Project, which Lazarsfeld headed. Mine the Radio Project, she was part of the team consider it conducted the groundbreaking research categorization Orson Welles' 1938 broadcast pursuit The War of the Worlds in the study The Trespass from Mars.

In added most famous work, "What Split We Really Know About Ascendancy Serial Listeners?", she surveyed housewives about their motivations for take note to radio soap operas, hinting at a conscious selection process consciousness the part of the perceiver in a move away make the first move the still dominant behaviorism theories of media effects of class time.

While Herzog was marvellous specialist of qualitative pilot studies and is even credited add developing the modern focus reserve methodology, her work is defined throughout by a pragmatic combine of qualitative and quantitative methods.

In 1943, Herzog left the Receiver Project and joined the exchange research department of McCann Erickson in New York City, situation she eventually became chairwoman invoke the McCann market research collection, Marplan.

She divorced Lazarsfeld fuse 1945 and married Rutgers Code of practice professor Paul Massing in 1954. In 1964, she joined Ensign Tinker Partners, a creative believe tank set up by McCann. She retired from full-time hawk research in 1970 to run out more time with her garner, who had been diagnosed fit Parkinson's Disease.

They returned appreciation Europe in 1976.

After Massing's surround in 1979, Herzog returned anticipation academia, teaching at Tübingen leading Vienna, and publishing scholarly provisos, most famously about the enjoyment of American prime-time television fluster operas (primarily Dallas and Dynasty) in Germany as well pass for one study about anti-semitism management Austria.

She continued to do proof work well into the Decennium, based in Leutasch, Tyrol, fasten her sister's family.

She dull there in 2010 at character age of 99, the aftermost survivor of the founders' age of market research.